Zip it, Kim Kardashian – Taylor Swift is the Marmite we’re all coming to love

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It’s true the singer isn’t everyone’s favourite, but the online pasting she’s been subjected to leaves a very nasty taste in the mouth

In a way I’m glad that Kim Kardashian has reignited a four-year-old feud with Taylor Swift based on an 11-year-old feud with Taylor Swift that was all started by Kanye West, a man who has hardly been involved in it since about 2017. In a way, that’s good.

It’s hard not to [gestures at current reality] be constantly thinking about, you know, rather more pressing matters. The cleanliness of door handles, for example. The intensity of other people’s coughs, or how far to veer away from each other on the pavements while out on your government-mandated walk. Whether you have enough food in the cupboards to last two weeks. Whether daytime TV will ever go back to normal. How deeply we can possibly scrape the bottom of the Netflix barrel. How desperate for entertainment we will have to be to plunge ourselves into going on YouTube and watching a vlog. Right now, these are my worries. It’s nice of Kim Kardashian to try to distract me with something totally and utterly facile and pointless at a time of global crisis.

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