Editor’s note: This post was contributed by Josh McClauss, VP of Marketing at Metric Theory. It’s not a stretch to say that most B2B marketers have just gone through our most challenging year ever. We have experienced longer buying cycles that have delayed sales goals that businesses depend on toContinue Reading

World Health Organization (WHO) Director-General Tedros Adhanom Ghebreyesus. Fabrice COFFRINI/Getty Images A group of world leaders tasked with leading a postmortem on the global response to the coronavirus pandemic has issued a rebuke to China’s early handling of the outbreak. The Independent Panel for Pandemic Preparedness and Response, which reportsContinue Reading

House Speaker Nancy Pelosi sanitizes the gavel after Vice President Mike Pence walked off the dais during a joint session of Congress to certify the 2020 Electoral College results on January 6, 2021 in Washington, DC. Erin Schaff-Pool/Getty Images The FBI is investigating whether a woman stole a laptop fromContinue Reading

Co-director of the intensive care unit at CommonSpirit's Dignity Health-California Hospital Medical Center, Dr. Zafia Anklesaria, attends to a COVID-19 patient in the hospital where she works in Los Angeles, California on May 18, 2020. Lucy Nicholson/Reuters A new coronavirus variant is linked to a deadly COVID-19 outbreak at KaiserContinue Reading

Acting Secretary of Defense Christopher Miller at a Veterans Day wreath-laying ceremony led by President Donald Trump at the Tomb of the Unknown Soldier at Arlington National Cemetery, November 11, 2020. AP Photo/Patrick Semansky Trump’s acting secretary of defense told the head of the National Security Agency to install aContinue Reading

In this photo illustration a Facebook logo seen displayed on a smartphone. Rafael Henrique/SOPA Images/LightRocket/Getty Images Facebook is pausing advertisements for “weapon accessories and protective equipment” until two days after President-elect Joe Biden’s inauguration, BuzzFeed News reported. The move came after a report from Buzzfeed News’ Ryan Mac and and CraigContinue Reading

In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills forContinue Reading