The content machine never stops churning. Creators face the arduous task of continually spinning up media that’s attention-grabbing, informative and engaging—often, with limited resources and on a tight timeline. You’ve been there before: on the clock to create content for LinkedIn Sponsored Content ads or write a blog post, withContinue Reading

One look at the housing market these days will tell you almost all you need to know about it. Prices are on the rise, interest rates are low, and although hundreds of thousands of people are looking for homes to buy, it’s a seller’s market and pickings are slim. ThereContinue Reading

Visiting the United Kingdom for the first time? Visiting a new country can be extremely daunting and individuals can often feel nervous as well as excited before visiting one of the most desirable destinations in the world. Here is a list of things and tips to keep in mind whilstContinue Reading

Digital transformation has played a key role in business resiliency. So, it’s no surprise that technology investment decisions have been elevated to the CEO, CFO and CIO. With greater numbers of decision-makers now prioritizing post-sales support when making purchases, vendors must deliver on an outcome and invest in their customers’Continue Reading

The market was affected by dangerous driving increases, shopping volatility, fewer claims and policy renewal delays. LexisNexis Risk Solutions recently released its 2021 US Auto Insurance Trends report, which examined a spectrum of data revealing the directions certain activities are taking in this market. The report helps insurance carriers toContinue Reading

“If you’re not visible, you’re not going to get promoted.” This is one of Sangram Vajre’s top pieces of advice for aspiring marketing leaders, and also seemingly a guiding principle in his professional life as well.  That’s not to say Sangram is in need of a promotion — he’s alreadyContinue Reading

The American Automobile Association and the Illinois Broadcasters Association have teamed up. The American Automobile Association (AAA) and the Illinois Broadcasters Association (IBA) have joined forces in a new roadside safety effort. Their goal is to increase awareness of the risk and encourage drivers to slow down and move over.Continue Reading

Account-based marketing (ABM) is a fundamental concept that dates back as far as the sales process itself. Companies have always been able to spot and prioritize their biggest opportunities, understanding that prized high-value prospects may take more work to win over.  What has evolved is the tools used for ABM.Continue Reading