As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on theContinue Reading

If you’re in marketing, Zontee Hou has a perspective worth listening to. She is a longtime digital marketing veteran who has been running her own agency, Media Volery, for almost seven years. She also works with a wide range of brands as Convince & Convert’s Head of Strategy. Zontee hasContinue Reading

The insurer has contracted the private wildland firefighting firm to protect covered homes in California. Californian homeowners with State Farm fire insurance coverage will now be protected by private wildland firefighting services from Wildfire Defense Systems. This is positive California insurance news for policyholders in a state increasingly affected byContinue Reading

American Property Casualty Insurance Association has filed a suit against the Washington regulator. The American Property Casualty Insurance Association (APCIA) has filed a lawsuit against the regulator in Washington state over the ban against using credit scores for insurance premium calculation. Commissioner Mike Kreidler issued an administrative ban against usingContinue Reading

GetInsta is a sophisticated app that is designed to increase the strength of the real Instagram followers and likes. There are different parameters and useful technologies which can be effective to get a positive response. Find numerous attractive and versatile features plans which can be effective and result oriented toContinue Reading

A Boston police car sits outside the Long Wharf Marriott hotel in Boston on March 12, 2020. Stan Grossfeld/The Boston Globe via Getty Images A former Boston patrolman is facing charges for allegedly sexually assaulting minors. The Boston Police Department knew of allegations since 1995, the Boston Globe reported. LastContinue Reading

President Donald Trump listens as Vice President Mike Pence speaks at a coronavirus briefing in February 2020. Alex Wong/Getty Images The Associated Press obtained an internal Pentagon document about the Capitol riot on January 6. According to the outlet, Vice President Mike Pence placed an urgent call to the actingContinue Reading