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Burger King not only wants you to keep out of McDonald’s, but also maintain a safe distance from fellow customers.
In Germany, Burger King has started reopening its dining rooms. As a creative approach to force customers to stay six feet away from each other, it has handed out giant “social-distance crowns” to have them “social-distancing like a King.”
The move is similar to a stunt pulled by a German café, which has put pool noodles on customers’ heads so they’re not seated too closely with each other.
While McDonald’s is testing a social distancing-inspired store redesign in response to the COVID-19 crisis, Burger King told Business Insider that it has adopted a “do-it-yourself” approach to uphold “high safety and hygiene standards” in a “fun and playful way.”
distancing, but make it fashion pic.twitter.com/lVn1No5Jwq
— Burger King (@BurgerKing) May 22, 2020
[via Business Insider, images via various sources]